{"id":5388,"date":"2015-07-28T00:00:00","date_gmt":"2015-07-27T22:00:00","guid":{"rendered":"https:\/\/www.ludwigvandam.nl\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/"},"modified":"2023-07-07T17:35:34","modified_gmt":"2023-07-07T15:35:34","slug":"the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement","status":"publish","type":"post","link":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/","title":{"rendered":"The scope of an exclusive purchase clause in a franchise agreement"},"content":{"rendered":"<p>The case ruled by the Court of Appeal of &#8216;s-Hertogenbosch on 21 July 2015 (ECLI:NL:GHSHE:2015:2754) concerned a franchise agreement in which it was stipulated that the franchisee had to purchase at least 90%, under penalty of a fine.<\/p>\n<p><span style=\"font-size: 10pt;\">The formula concerns the operation of a wholesale trade in hairdressing supplies. The franchisor argues that the franchisee does not comply with this obligation and takes the franchisee to court. The franchisee has developed (internet) activities under a different trade name. The question is whether these activities fall within the scope of the franchise agreement. The court finds that the franchise agreement itself does not indicate the scope and rules that the franchisor should not have expected that all activities in the field of hairdressing supplies would fall within the scope of the franchise agreement. The lack of clarity about the scope of the exclusive purchase clause is therefore held against the franchisor (contra proferentem).<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Once again, this ruling shows the importance of a well-formulated franchise agreement. If there is any ambiguity about the interpretation, the franchise agreement can be interpreted to the detriment of the party that drafted the franchise agreement.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Mr AW Dolphijn &#8211; Franchise lawyer<\/p>\n<p>Ludwig &amp; Van Dam Franchise attorneys, franchise legal advice.&nbsp;<span style=\"font-size: 10pt;\">Do you want to respond? Mail to  <\/span><a style=\"font-size: 10pt;\" href=\"mailto:dolphijn@ludwigvandam.nl\">dolphijn@ludwigvandam.nl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The scope of an exclusive purchase clause in a franchise agreement<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[306,305,226,217,241],"class_list":["post-5388","post","type-post","status-publish","format-standard","hentry","category-statements-current-affairs","tag-contract-change-en","tag-formula","tag-franchise-agreement","tag-franchise-contract","tag-franchise-formula"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The scope of an exclusive purchase clause in a franchise agreement - Ludwig &amp; van Dam Advocaten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The scope of an exclusive purchase clause in a franchise agreement - Ludwig &amp; van Dam Advocaten\" \/>\n<meta property=\"og:description\" content=\"The scope of an exclusive purchase clause in a franchise agreement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/\" \/>\n<meta property=\"og:site_name\" content=\"Ludwig &amp; van Dam Advocaten\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ludwig-Van-Dam-Advocaten-110636798959526\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-27T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T15:35:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ludwigvandam.nl\/wp-content\/uploads\/2021\/01\/lvd_logo_2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"155\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mr. A.W. Dolphijn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mr. A.W. Dolphijn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/\"},\"author\":{\"name\":\"mr. A.W. Dolphijn\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#\\\/schema\\\/person\\\/9565c71af3a2fb3f6578139541db1cb1\"},\"headline\":\"The scope of an exclusive purchase clause in a franchise agreement\",\"datePublished\":\"2015-07-27T22:00:00+00:00\",\"dateModified\":\"2023-07-07T15:35:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#organization\"},\"keywords\":[\"contract change\",\"formula\",\"franchise agreement\",\"franchise contract\",\"Franchise formula\"],\"articleSection\":[\"Statements &amp; current affairs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/\",\"url\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/\",\"name\":\"The scope of an exclusive purchase clause in a franchise agreement - Ludwig &amp; van Dam Advocaten\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#website\"},\"datePublished\":\"2015-07-27T22:00:00+00:00\",\"dateModified\":\"2023-07-07T15:35:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The scope of an exclusive purchase clause in a franchise agreement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/\",\"name\":\"Ludwig &amp; van Dam Advocaten\",\"description\":\"Franchiseadvocaten\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#organization\",\"name\":\"Ludwig & van Dam Advocaten\",\"url\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/lvd_logo_600.png\",\"contentUrl\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/lvd_logo_600.png\",\"width\":600,\"height\":93,\"caption\":\"Ludwig & van Dam Advocaten\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ludwig-Van-Dam-Advocaten-110636798959526\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ludwig-&amp;-van-dam-advocaten\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ludwigvandam.nl\\\/en\\\/#\\\/schema\\\/person\\\/9565c71af3a2fb3f6578139541db1cb1\",\"name\":\"mr. A.W. Dolphijn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab3c996acc914c5b151a8d3e361c2080aca0e2eccc1b39c88afa0106f18ab640?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab3c996acc914c5b151a8d3e361c2080aca0e2eccc1b39c88afa0106f18ab640?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab3c996acc914c5b151a8d3e361c2080aca0e2eccc1b39c88afa0106f18ab640?s=96&d=mm&r=g\",\"caption\":\"mr. A.W. Dolphijn\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The scope of an exclusive purchase clause in a franchise agreement - Ludwig &amp; van Dam Advocaten","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/","og_locale":"en_US","og_type":"article","og_title":"The scope of an exclusive purchase clause in a franchise agreement - Ludwig &amp; van Dam Advocaten","og_description":"The scope of an exclusive purchase clause in a franchise agreement","og_url":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/","og_site_name":"Ludwig &amp; van Dam Advocaten","article_publisher":"https:\/\/www.facebook.com\/Ludwig-Van-Dam-Advocaten-110636798959526","article_published_time":"2015-07-27T22:00:00+00:00","article_modified_time":"2023-07-07T15:35:34+00:00","og_image":[{"width":1000,"height":155,"url":"https:\/\/www.ludwigvandam.nl\/wp-content\/uploads\/2021\/01\/lvd_logo_2x.png","type":"image\/png"}],"author":"mr. A.W. Dolphijn","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mr. A.W. Dolphijn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/#article","isPartOf":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/"},"author":{"name":"mr. A.W. Dolphijn","@id":"https:\/\/www.ludwigvandam.nl\/en\/#\/schema\/person\/9565c71af3a2fb3f6578139541db1cb1"},"headline":"The scope of an exclusive purchase clause in a franchise agreement","datePublished":"2015-07-27T22:00:00+00:00","dateModified":"2023-07-07T15:35:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/"},"wordCount":228,"publisher":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/#organization"},"keywords":["contract change","formula","franchise agreement","franchise contract","Franchise formula"],"articleSection":["Statements &amp; current affairs"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/","url":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/","name":"The scope of an exclusive purchase clause in a franchise agreement - Ludwig &amp; van Dam Advocaten","isPartOf":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/#website"},"datePublished":"2015-07-27T22:00:00+00:00","dateModified":"2023-07-07T15:35:34+00:00","breadcrumb":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ludwigvandam.nl\/en\/the-scope-of-an-exclusive-purchase-clause-in-a-franchise-agreement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ludwigvandam.nl\/en\/home\/"},{"@type":"ListItem","position":2,"name":"The scope of an exclusive purchase clause in a franchise agreement"}]},{"@type":"WebSite","@id":"https:\/\/www.ludwigvandam.nl\/en\/#website","url":"https:\/\/www.ludwigvandam.nl\/en\/","name":"Ludwig &amp; van Dam Advocaten","description":"Franchiseadvocaten","publisher":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ludwigvandam.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ludwigvandam.nl\/en\/#organization","name":"Ludwig & van Dam Advocaten","url":"https:\/\/www.ludwigvandam.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ludwigvandam.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ludwigvandam.nl\/wp-content\/uploads\/2021\/01\/lvd_logo_600.png","contentUrl":"https:\/\/www.ludwigvandam.nl\/wp-content\/uploads\/2021\/01\/lvd_logo_600.png","width":600,"height":93,"caption":"Ludwig & van Dam Advocaten"},"image":{"@id":"https:\/\/www.ludwigvandam.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ludwig-Van-Dam-Advocaten-110636798959526","https:\/\/www.linkedin.com\/company\/ludwig-&amp;-van-dam-advocaten\/"]},{"@type":"Person","@id":"https:\/\/www.ludwigvandam.nl\/en\/#\/schema\/person\/9565c71af3a2fb3f6578139541db1cb1","name":"mr. A.W. Dolphijn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ab3c996acc914c5b151a8d3e361c2080aca0e2eccc1b39c88afa0106f18ab640?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab3c996acc914c5b151a8d3e361c2080aca0e2eccc1b39c88afa0106f18ab640?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab3c996acc914c5b151a8d3e361c2080aca0e2eccc1b39c88afa0106f18ab640?s=96&d=mm&r=g","caption":"mr. A.W. Dolphijn"}}]}},"_links":{"self":[{"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/posts\/5388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/comments?post=5388"}],"version-history":[{"count":1,"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/posts\/5388\/revisions"}],"predecessor-version":[{"id":6407,"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/posts\/5388\/revisions\/6407"}],"wp:attachment":[{"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/media?parent=5388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/categories?post=5388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ludwigvandam.nl\/en\/wp-json\/wp\/v2\/tags?post=5388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}