{"id":5996,"date":"2019-02-11T00:00:00","date_gmt":"2019-02-10T23:00:00","guid":{"rendered":"https:\/\/www.ludwigvandam.nl\/when-does-a-franchisor-go-too-far-when-recruiting-franchisees\/"},"modified":"2023-07-07T17:42:54","modified_gmt":"2023-07-07T15:42:54","slug":"when-does-a-franchisor-go-too-far-when-recruiting-franchisees","status":"publish","type":"post","link":"https:\/\/www.ludwigvandam.nl\/en\/when-does-a-franchisor-go-too-far-when-recruiting-franchisees\/","title":{"rendered":"When does a franchisor go too far when recruiting franchisees?"},"content":{"rendered":"<p>In the judgment of the Court of Appeal of Arnhem-Leeuwarden on 5 February 2019,&nbsp; ECLI:NL:GHARL:2019:1024 the issue was whether the franchisor had acted impermissibly when recruiting the franchisees. The franchisor, Otto Simon, was accused of persuading the franchisees to enter into a franchise agreement for the exploitation of the Top1Toys through misleading texts on the franchisor&#8217;s website.<\/p>\n<p>The franchisees are particularly concerned with the following passages on the website:<\/p>\n<div style=\"text-align: left;\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp; &#8220;(\u2026) the toy store with the best price level!&#8221;<\/div>\n<div style=\"text-align: left;\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp; &#8220;As a Top1Toys entrepreneur, you are able to realize this best price level because you benefit from international purchasing advantages because you buy at the source.&#8221;<\/div>\n<div style=\"text-align: left;\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp; &#8220;Although as an independent entrepreneur you do business for your own account and risk, joining Otto Simon means the full support of a professional and strong organization.&#8221;<\/div>\n<div style=\"text-align: left;\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp; &#8220;You are provided with all the tools for such a business so that you can concentrate on the store, the range, your employees, but above all on your customer.&#8221;<\/div>\n<div style=\"text-align: left;\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp; &#8220;Meanwhile, the business advice department has prepared a marketing report and an investment and operating budget. With this information you can go to the bank to apply for financing.&#8221;<\/div>\n<div style=\"text-align: left;\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp; &#8220;The location is chosen from the available &#8216;white spot plan&#8217; and, again depending on the module, must contain at least 5,000, 15,000 or 100,000 inhabitants.&#8221;<\/div>\n<p>The franchisees emphasized that the franchisor is the expert in this case and that they could simply rely on the statements on the website.<\/p>\n<p>The Court finds that the text on the franchisor&#8217;s website is aimed at potential franchisees and that therefore the assessment of whether this publication is misleading must be based on the knowledge and imagination of an averagely informed and observant (prospective) entrepreneur. The average commercial public should be aware of, and therefore not be influenced by, the fact that advertising often has a certain exaggeration. Against the background of those principles, the court does not consider the statements on the website of the franchisor to be misleading.<\/p>\n<p>mr. AW Dolphin&nbsp; \u2013 franchise lawyer<\/p>\n<p>Ludwig &amp; Van Dam Franchise attorneys, franchise legal advice. Do you want to respond? Go to <a href=\"mailto:%20dolphijn@ludwigvandam.nl\">dolphijn@ludwigvandam.nl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The judgment of the Court of Appeal of Arnhem-Leeuwarden on 5 February 2019 dealt with whether the franchisor had acted impermissibly when recruiting the franchisees.<\/p>\n","protected":false},"author":8,"featured_media":5091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[343,341,214],"tags":[226,223,225,346,252,259,344],"class_list":["post-5996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dispute-settlement","category-franchise-agreements","category-statements-current-affairs","tag-franchise-agreement","tag-franchisee","tag-franchisor","tag-label10-en","tag-prognosis","tag-revenue-forecast-en","tag-tag2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When does a franchisor go too far when recruiting franchisees? - Ludwig &amp; van Dam Advocaten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ludwigvandam.nl\/en\/when-does-a-franchisor-go-too-far-when-recruiting-franchisees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When does a franchisor go too far when recruiting franchisees? - Ludwig &amp; van Dam Advocaten\" \/>\n<meta property=\"og:description\" content=\"The judgment of the Court of Appeal of Arnhem-Leeuwarden on 5 February 2019 dealt with whether the franchisor had acted impermissibly when recruiting the franchisees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ludwigvandam.nl\/en\/when-does-a-franchisor-go-too-far-when-recruiting-franchisees\/\" \/>\n<meta property=\"og:site_name\" content=\"Ludwig &amp; van Dam Advocaten\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ludwig-Van-Dam-Advocaten-110636798959526\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-10T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T15:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ludwigvandam.nl\/wp-content\/uploads\/2020\/12\/239handshake.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mr. 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