Front page of Het Financieele Dagblad and on page 3 dated 8 September 2016; mr. Alex Dolphijn of Ludwig & Van Dam about the further escalation of Bruna’s long-running conflict with its franchisees.
Front page of Het Financieele Dagblad and on page 3 dated 8 September 2015; mr. Alex Dolphijn of Ludwig & Van Dam about the further escalation of Bruna’s long-running conflict with its franchisees. The bookstore chain refuses to negotiate any longer about adjusting the franchise formula. Shopkeepers who do not agree now must leave, according to Bruna.

Other messages
Every forecasting issue is different
Every forecasting issue is different
Not providing market research to the franchisee remains without consequences for the franchisor
Not providing market research to the franchisee remains without consequences for the franchisor
Franchisor remains liable for incorrect prognosis
Franchisor remains liable for incorrect prognosis
Prohibited market/area division in franchise agreements
Franchisees sometimes have more opportunities to break through market/area divisions than they think.
Link rent and franchise depending on goodwill arrangement
Link rent and franchise depending on goodwill arrangement
Franchisee, don’t forfeit your rights
Complaining out loud does not seem appropriate in an intensive collaboration such as franchising, let alone a liability claim.